Students can unlock their professional potential at UGA by learning how to define and communicate a strong personal brand. In today’s competitive job market, it’s not just what a candidate has done—it’s how they tell their story. This interactive workshop will help attendees clarify their strengths, values, and goals while developing a clear, consistent presence across professional settings. Attendees will gain practical strategies to position themselves effectively, whether it's networking, applying for opportunities, or building an online presence. Participants will also benefit from real-world insights shared during the session, offering perspective on how personal branding translates in professional environments. By the end of this workshop, attendees will be able to: Identify and clearly articulate their strengths, values, and career goals Communicate their personal brand confidently across resumes, conversations, and networking settings Build and maintain a professional online presence that reflects their goals and experiences Apply practical strategies to differentiate themselves in a competitive job marketTo receive credit for this program, students must log in through Handshake and complete the survey at the end of the session. Access to this event will be made available 5 minutes before the scheduled start time.